Facebook & Instagram media buying
Campaign structure, budgets, bidding and scaling on Meta for casino, iGaming and nutra offers. Priced per acquisition or on revenue share, agreed before launch.
Afri Yazi Media · Cape Town · Facebook ads since 2012
Performance media buying for gaming and entertainment brands.
Fourteen years of Facebook and Instagram ads, run as one in-house funnel: AI UGC video creative, landing pages and PWAs, Binom tracking and attribution, daily optimisation, and ad-account infrastructure at scale. Billed on performance.
Casino & iGaming
Nutra & wellness
14 yearson Facebook ads, since 2012
9 marketsacross 4 continents
Full funnelcreative → lander → tracking → scale
Performance-billedCPA or rev-share, agreed up front
What we run
Every layer of a paid-social funnel, under one roof.
We don't hand parts of the funnel to other vendors. Creative, pages, tracking, optimisation and account infrastructure are built and run by the same team, so the loop from spend to deposit stays tight.
Flagship service
Outsourced Meta Growth Desk
Your entire Meta acquisition — creative, accounts, tracking and optimisation — run end-to-end on a retainer plus revenue share. Not an agency that bills hours, not an affiliate that sells leads.
Explore the Growth Desk For licensed operatorsMeta iGaming Acquisition Partner
We turn your Meta authorisation into first-time depositors — compliant, on your own accounts, aligned on NGR. Built for licensed betting and casino brands.
See the iGaming partnerAI UGC video & motion creative
Vertical 9:16 reels produced in-house with AI actors and motion graphics. New hooks and variants every week so creative fatigue never stalls a campaign.
Landing pages & PWAs
Conversion-focused landers and installable progressive web apps built for the offer, the market and the device, not just the click.
Tracking & attribution
Binom-tracked funnels with pixel and Conversions API events, reconciled against real deposits, so spend follows what actually converts.
Optimisation
Daily bleed control, budget and creative rotation, and kill-or-scale rules driven by revenue rather than platform-reported leads.
Account infrastructure at scale
Business managers, ad accounts, pages, pixels and payment rails provisioned and kept healthy, so a campaign never waits on an account.
Creative showcase
Casino & iGaming ad creative that stops the scroll.
Short, vertical, hook-first. These are the kind of 18-second UGC-style reels we script, generate and edit in-house for Facebook and Instagram placements. Tap a phone to play with sound.
AI-generated UGC-style ad creative we produce for clients. The people and brands shown are AI-generated demo creative, not client testimonials or real customers.
Casino & iGaming
Built for cold traffic on Reels and Feed: a relatable actor, a real-looking phone screen, and one clear reason to tap through, all inside the first two seconds.
- Hook, proof and CTA structure tuned for slot and casino offers
- Distinct actors, settings and angles per variant, so Meta treats each as new creative
- Localised for each market we run
Other verticals
The same pipeline produces skincare, wellness and nutra creative: product-in-hand demos, morning-routine hooks and before-and-after angles that fit the feed instead of interrupting it.
SkincareWellnessNutra
How a campaign runs
From first hook to scaled spend, one loop.
Each stage feeds the next. Creative learns from tracking, pages learn from creative, and budgets follow deposits.
01
Creative
Concepts, scripts and AI UGC reels with motion overlays. Several distinct variants per angle, refreshed weekly.
02
Landing page or PWA
A lander or installable web app matched to the offer, geo and device, built to load fast and convert.
03
Tracking
Binom attribution, pixel and Conversions API events, and revenue reconciled back to each ad.
04
Optimise & scale
Daily kill-or-scale decisions on real profit, budget rotation, and account infrastructure that keeps delivery on.
Markets we've run
Nine markets across four continents, with creative and landers localised for each.
CanadaBrazilArgentinaZambiaBeninPolandCzechiaItalyAustria
Verticals
Performance offers where the funnel, not the impression, is what gets paid for.
Casino & iGamingNutra & wellnessEntertainment operators
About
A Cape Town media-buying company, founder-led.
Afri Yazi Media (Pty) Ltd is a South African digital media company based in Cape Town. Founder Shaun van Doorn has bought Facebook ads since 2012, and the company runs paid-social and affiliate campaigns on Meta for gaming and entertainment operators on a performance basis.
Because everything from the reel to the tracker is built in-house, we can change a hook, a lander or a bid rule the same day the numbers ask for it.
- Legal nameAfri Yazi Media (Pty) Ltd
- Based inCape Town, South Africa
- Facebook ads since2012 (14 years)
- Company founded2016
- PlatformsFacebook & Instagram (Meta)
- BillingCPA or revenue share, agreed up front
- Tracking stackBinom, Meta pixel & Conversions API
Also: Website Revamp
A modern website for your small business, R2,499 once-off.
Our second line of work: we rebuild outdated South African small-business sites from a library of 20 templates, host a live preview so you can see it before you pay, and hand over the files or install them on your hosting. No retainer, no monthly fees.
R2,499once-off
- Live preview before you pay
- Library of 20 mobile-friendly templates
- Real content from your business, not placeholder text
- Files delivered, or installed on your existing hosting
Common questions
Straight answers.
Which platforms do you run ad campaigns on?
We focus on Meta — Facebook and Instagram — paid social and affiliate media buying, mainly for gaming and entertainment brands.
How is media buying billed?
On performance: cost per acquisition or a revenue share, agreed before a campaign starts — not a flat monthly retainer.
Which markets and verticals have you run?
Canada, Brazil, Argentina, Zambia, Benin, Poland, Czechia, Italy and Austria — nine markets across four continents — for casino and iGaming, and nutra and wellness offers.
Are the videos on this page real customers?
No. They are AI-generated, UGC-style ad creative that we produce in-house to show the format. The people and brands in them are generated demos, not testimonials.
How much does a website rebuild cost?
R2,499 once-off. No monthly fees and no ongoing contract. Refund & cancellation policy.
Do I get the website files, or do you host it?
Either — we deliver the files for your own hosting, or install them on your existing hosting. Your choice.
Contact
Book a call.
Tell us the offer, the markets and the payout model. If it's a fit for performance-billed Facebook media buying, we'll say so on the first call, and if it isn't, we'll say that too.