Authorisation gating
Since 2025, Meta gates restricted verticals per ad account, per URL and per territory. Get it wrong and the account is locked, not just the ad.
Afri Yazi Media · Facebook ads since 2012
Your outsourced Meta growth desk.
We run your entire Facebook & Instagram acquisition end-to-end — creative, accounts, tracking and optimisation — as one in-house desk. Not a retainer that just "manages ads". Not an affiliate that sells you leads. A dedicated performance team, aligned on results.
14 yearssince 20129 markets4 continents
Why Meta got hard in 2026
Great creative isn't enough any more.
Four things broke at once. Each one is a full-time job — together they're a team most brands can't staff.
Creative fatigue
A winning creative now lasts 2–4 weeks, down from 6–8. Meta's delivery rewards fresh, distinct variants — you need 10–15 per campaign, every week.
Tracking broke
iOS and signal loss mean pixel numbers lie. Without server-side events reconciled to real revenue, you optimise on noise.
You can't hire it
Media buyer + creative team + tracking engineer + account ops is four hires. A desk gives you all four the day you start.
The desk
Everything from spend to deposit, one team.
Built and run under one roof, so the loop from creative to conversion stays tight.
Compliance & account infrastructure
Authorisation, business managers, pages, pixels and payment rails provisioned and kept healthy — a campaign never waits on an account.
Creative engine
AI-UGC video + motion graphics produced in-house. Fresh hooks and distinct variants weekly — the only real counter to Meta's fatigue.
Full-funnel tracking
Server-side (Conversions API) + pixel + Binom, reconciled to real revenue. You optimise on money, not platform-reported leads.
Landing pages & PWAs
Conversion-built landers and installable web apps, matched to the offer, market and device.
Daily optimisation
Bleed control, budget and creative rotation, kill-or-scale rules driven by profit — cheap tests find winners, winners get room.
Transparent reporting
One dashboard: spend, real revenue, cost per result and what changed — no black box.
Creative engine
Fresh creative, every week.
Short, vertical, hook-first reels scripted, generated and edited in-house — across every vertical we run. Tap to play with sound.
AI-generated, UGC-style ad creative we produce. The people and brands shown are AI-generated demos, not client testimonials or real customers.
iGaming
Hook, proof and CTA tuned for casino and sportsbook offers — a distinct actor and angle per variant so Meta treats each as new.
Other verticals
The same pipeline runs skincare, wellness and nutra: product-in-hand demos and routine hooks that fit the feed.
SkincareWellnessNutra
The aligned model
Not an affiliate. Not a billable-hours agency.
A retainer covers the infrastructure and the creative engine; a revenue share aligns the upside. You keep your brand, your data and your pixel.
| Affiliate / CPA | Traditional agency | The Growth Desk | |
|---|---|---|---|
| You are… | a lead buyer's commodity | a line of billable hours | a partner paid on outcomes |
| Your data & pixel | capped by the network | yours, if you ask | always yours |
| Creative | your problem | extra scope, slow | fresh weekly, included |
| Who carries spend risk | you | you | shared — aligned on results |
| Pricing | CPA race to the bottom | flat retainer for hours | retainer + revenue share |
Start with a low-risk paid pilot. Pricing is a hybrid — a management retainer plus a revenue share (or a percentage of ad spend with a performance bonus) — set to the scope, not a fixed package.
2–4 wkcreative lifespan now — down from 6–8 weeksWhy fresh creative weekly is the real lever
Per marketMeta authorisation is required per account, URL & territoryGet it right once, run at scale
9 marketsrun across 4 continents, localised each timeCanada · Brazil · Argentina · Zambia · Benin · Poland · Czechia · Italy · Austria
How it runs
Audit → build → learn → scale.
01
Audit & authorise
Offer, markets and accounts reviewed; compliance and authorisation set up correctly.
02
Build
Creative engine, landers/PWAs and server-side tracking stood up for your funnel.
03
Launch & learn
Cheap tests find winners fast; losers are killed before they bleed.
04
Scale winners
Proven creatives and audiences get room; budgets follow real revenue.
Verticals we run
Performance offers where the funnel — not the impression — gets paid for.
iGaming & bettingNutra & wellnessE-commerceEntertainment
Licensed betting or casino?
We run a dedicated, compliant desk for licensed operators on your own authorised accounts.
See the Meta iGaming Acquisition PartnerCommon questions
Straight answers.
Who owns the ad accounts and data?
You do. We run on your accounts, keep your pixel and player data yours, and hand everything back if we part ways.
Do you guarantee results?
No one honest can guarantee paid-media results. The revenue share is how we put our own upside on the line instead of promising numbers.
What verticals do you take?
Performance offers — iGaming/betting, nutra, e-commerce and entertainment. If it's a fit we say so on the first call; if not, we say that too.
Is there a minimum term?
We start with a short paid pilot so both sides can judge fit before any longer commitment.
Contact
Book a growth call.
Tell us the offer, the markets and the payout model. We'll tell you on the first call whether the desk is a fit.