Authorisation gating
Since 2025, gambling ads need Meta authorisation per ad account, per URL and per territory, plus a valid licence in each market. Unlicensed affiliates are locked out — that's your advantage.
Meta iGaming Acquisition Partner
Turn your Meta authorisation into first-time depositors.
For licensed betting & casino operators who want Facebook & Instagram scale but can't run it compliantly in-house. You hold the licence and the Meta authorisation; we bring the creative engine, the funnel, the tracking and the daily optimisation — on your own accounts, your brand, your data.
14 years on Facebook adsiGaming specialist9 markets
The iGaming Meta problem in 2026
Meta is the biggest under-used channel in betting.
The operators who can run it compliantly have a moat. Most can't — so they over-index on Google and influencers and leave Meta on the table.
Creative fatigue
Casino and sportsbook creative burns out in 2–4 weeks. Without a weekly engine of fresh, distinct variants, delivery stalls.
FTD attribution
Signal loss means the pixel can't see the deposit. Server-side events tied to real FTDs are the only way to optimise on money.
The market
A R75-billion market, betting-led and growing.
South Africa's licensed sports-betting market is large, legal and expanding — the exact conditions where a compliant Meta desk compounds.
Gross gambling revenue
Up ~26% year on year to about R75bn (~US$4.3bn).
Sports betting share
Online sports betting is now ~60% of South African gambling revenue.
Online market growth
~US$1.44bn (2024) → ~US$2.66bn (2030), about 10.8% CAGR.
Your moat
Meta 2026: licensed & authorised only
Only operators who complete Meta's authorisation and hold a valid licence per market can run gambling ads. That barrier keeps the channel uncrowded — for you.
Why a partner, not an affiliate
For Meta, the affiliate-CPA route is broken.
You need a managed desk on your own authorised accounts — not a lead seller, and not a slow in-house build.
| Affiliate / CPA | In-house Meta hire | iGaming Acquisition Partner | |
|---|---|---|---|
| Runs on… | their accounts, your brand diluted | your accounts, slowly | your accounts & authorisation |
| Player data & pixel | capped by the network | yours | always yours |
| Compliance | often grey / risky | your team's burden | white-hat, we navigate it |
| Creative freshness | your problem | hard to sustain | fresh casino/sportsbook reels weekly |
| Spend risk / alignment | you carry it | you carry it | retainer + NGR revenue share |
Pricing is a hybrid — a management retainer plus a share of NGR — the same structure that works for us today, run on your authorised accounts. Start with a low-risk paid pilot.
The stack
Built for licensed operators.
Compliance & authorisation
We navigate Meta's authorisation, policy and creative review so campaigns stay live on your licensed accounts.
Casino & sportsbook creative
AI-UGC + motion reels, hook-first, distinct per variant, localised per market — a fresh batch every week.
Landing pages & PWAs
Fast, conversion-built landers and installable web apps matched to the offer and the device.
FTD & deposit tracking
Server-side (Conversions API) + Binom, reconciled to real deposits — optimise on money, not clicks.
Pixel warming & signal
Warmed pixels and clean deposit signal so the optimiser learns fast instead of guessing.
Daily optimisation
Bleed control and kill-or-scale on real profit — cheap tests find winners, winners get room.
Creative proof
Casino creative that stops the scroll.
18-second, vertical, hook-first reels we script, generate and edit in-house. Tap a phone to play with sound.
AI-generated, UGC-style ad creative we produce. The people and brands shown are AI-generated demos, not testimonials or real customers.
iGaming reels
- Hook, proof and CTA tuned for slot & casino offers
- Distinct actor and angle per variant, so Meta treats each as new
- Localised for each licensed market
How it runs
Authorise → build → learn → scale.
01
Authorise & connect
We get your accounts authorised and connected — compliant from day one.
02
Build
Compliant creative, landers/PWAs and FTD tracking stood up for your brand.
03
Launch & learn
Cheap tests find the winning creative and audiences fast.
04
Scale winners
Budgets follow real deposits; losers are cut before they bleed.
Common questions
Straight answers.
Do you run on our accounts or yours?
Yours. You're the licensed, authorised operator — we run your Meta acquisition on your own authorised ad accounts, keeping your brand, pixel and player data with you.
Do you need our Meta authorisation?
Yes. Meta authorises gambling ads per account, URL and territory against a valid licence. We help you get and keep it, then run inside it.
Which markets?
South Africa and any market where you hold a licence. We localise creative and landers per market.
Is this compliant?
Yes — white-hat, on your authorised accounts. We don't put your licence or brand at risk.
Casino or sports betting?
In South Africa, online sports betting is clearly licensable; online casino is legally unsettled. We run what you're licensed for.
Contact
Book a call.
Tell us your markets, your licence and your current Meta spend. We'll tell you where the upside is on the first call.